Fashion Website
Portfolio Website
B2B Extranet
Brand Website
Website
Corporate Website
Speed Dating Platform
Microsite
Website
Brands Bettina worked for:
Barclaycard, Brax, Burger King, Caparol, Credit Suisse, Deutsches Zentrum für Luft- und Raumfahrt, Dole, E-plus, Evonik, Freixenet, Geberit, Henkel, KissNoFrog, Verlag Friedrich Oetinger, Otto Group, Peugeot Deutschland, Persil, Robinson Club, SAP, Seidensticker, T-Online, Tredition, TUI, Unilever, Verband der Keramischen Industrie, Verse, Windsor, Xing
Agencies Bettina worked for:
Argonauten, Düsseldorf, Compagnions, Hamburg, Deepblue, Hamburg, Eiga-Design, Hamburg, Form One, Hamburg, Mehrkanal, Essen, Panvision, Essen, Proximity, Hamburg, Red Rabbit, Hamburg, Studio-h0, Hamburg, Viaone!, Essen
Bettina Sodke is a freelance Art Director specialising in screen and interface design, who channels her expertise and passion into the conceptualisation and realisation of digital projects.
Her design approach is simple: to reflect core brand values with user-friendly, functional design solutions that speak directly to their intended target group.
In 2005 together with Thomas Ginter, she co-founded the joint studio Ginter, Sodke.
As well as her work as an Art Director, Bettina has lectured in the fields of project planning, usability, typography and design.
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With an English name and German roots, the fashion house of Windsor stands for quality and classically modern, simple cuts. This project centred around the need to develop an internet presence which retains both the integrity and the visual language of the brand. The typical Windsor look is reflected in the clear lines and minimal forms of the screen design, allowing the collection itself to take centre stage.
The use of colour and form is adapted from the print campaign whilst collage and flash animation convey the emotional world of the Windsor brand.
Project: Fashion Website
Client: Mehrkanal, Essen
Scope: Concept, Art Direction
The “musenberg.de” internet platform showcases the work of a Hamburg based designer and typographer.
The goal of the site was to build an appropriate framework to present not only the work but the incredibly detailed process behind the work. The clear, open design brings the content to the forefront, with a zoom function allowing the user to discover the devil in the detail.
Project: Portfolio Website
Client: Mark Musenberg
Scope: Concept, Art Direction, Web Design, Project Management
In 2008 Robinson Reisebüros extranet was launched with a new corporate look.
The portal supports sales staff at Robinson-Clubferien with extra features and enhancements allowing them to offer excellent customer care. Processes in relation to booking transactions can be quickly and efficiently resolved, e.g. background information about club facilities and special deals can be accessed online.
As well as this, travel agents can get the latest updates from the Robinson world and stay up to speed on special conditions for adventure travel and competitions, and also gain information on in-service and extended training.
Ordered content, the simple, intuitive navigation (such as using maps as a way finding device) and the deployment of colour coding make locating the relevant information a snap.
Project: B2B Extranet
Client: Club Robinson GmbH
Agency: Deepblue Network, Hamburg
Scope: Art Direction
Delivering high-end cars made in France, the Peugeot brand expresses the best of sophisticated French style alongside strong brand assets: Dynamism, aesthetics, innovation and lasting value.
The central focus of the Peugeot Deutschland website relaunch was to make these key values tangible. The new site showcases the companies portfolio of products, including the Peugeot bank, as well as increasing the scope of the car configurator feature. Improved clarity and a simpler navigation allows more focused and faster retrieval of information.
The client can use the car configurator to put a dream model together or book a test drive. On top of this, users have fast access to model information – for example direct links through to multimedia showrooms or access to technical data such as Co2 emissions. In just a few clicks on the home page users can download catalogues and price lists as well as booking test drives.
Project: Brand Website
Client: Peugeot Germany
Agency: Mehrkanal, Essen
Scope: Concept, Art Direction
Since 2010 the publishing house Tredition has presented its award winning business model on complementary websites with this bold new design.
In one clearly-structured online marketplace, editors, illustrators, authors and speakers can get in touch with each other and develop projects together. Hobby authors can self-publish their work. The author-to-be is led step-by-step, in simple language through the various processes involved in publishing a book. The companion B2B website presents services and special offers to business clients.
The Corporate Design was developed by Eiga Design.
Project: Website
Client: Tredition Gmbh
Agency: Eiga Design, Hamburg
Scope: Concept, Art Direction, Web Design
In 2010 the Verband der Keramischen Industrie (Association of Ceramic Industries) marked the advent of porcelain production in Europe. The context of a national campaign gave rise to this image site which is a rich resource of information about porcelain.
As well as a superbly presented timeline and a porcelain trend barometer, visitors to the site can enjoy a special feature: The Porcelain Typecaster. Here, the user can input his tastes to receive a 'porcelain personality type', gather specific suggestions for products and get in touch directly with manufacturers.
Project: Corporate Website
Client: Verband der Keramischen Industrie (VKI)
Agency: Eiga Design, Hamburg
Scope: Concept, Art Direction, Web Design
Kissnofrog.com is an internet platform, where members make dates for live video-chat sessions, in order to get to know each other. In theme-oriented speed dates, (defined by the members themselves), users arrange a virtual get together. The respective pairs of members then have two minutes a piece to get to know their chat partners better, using either video or audio chat. Those members who hit it off, can arrange further dates, whilst the other participants can simply leave the speed date by logging off.
A clearly laid out navigation and the modular build of the content aids the user to sift through the high volume of speed date possibles, while the cutting edge look creates an exclusive clubby vibe.
Project: Speed Dating Platform
Client: OVC GmbH, Hamburg
Scope: Art Direction
“Discover New Ways of Seeing” – One of the key tasks during the development of this microsite created for the launch of the new Peugeot 307 SW, was to visually translate this claim.
The open design – along with the ability to manipulate the individual models – is a key feature of this site. Model information, for example specific features and technical data is clearly laid out. The user can also book a test drive. On top of this, the user can enjoy discovering the special features of the particular models, such as wrap-around windscreens or capacious storage, in a playful way with the aid of mini flash animations.
Project: Microsite
Client: Peugeot Germany
Agency: Mehrkanal, Essen
Scope: Concept, Art Direction
The well known HR consultancy and employment agency Treuenfels has a new corporate design. In the context of implementing the new look, alongside image and product brochures and through a range of communication channels an extensive web platform was created.
On treuenfels.com the company makes a swath of information about the job market available, also answering questions related to the job application process. Job seekers can find suitable job offers quickly and directly with the help of a filter function.
The corporate design was developed by Eiga Design.
Project: Website
Client: Treuenfels Personal Recruitment
Agency: Eiga Design, Hamburg
Scope: Art Direction